Sample, for an invented company

What a note looks like

This is the kind of note you get after a free look. It was written for Crest & Grove, an invented company, by reading its sample site the way a visitor would.

Subject: A look at the Crest & Grove site

Hello,

Thanks for sending your site. We read it on a desktop and on a phone, the way a property manager or a contractor would find it. Six things, in the order we would look at them.

What a stranger can tell

The first screen says “Design. Build. Maintain.” with a drawn site plan beside it, and the line underneath says you design, build and maintain landscapes for offices, retail centers and apartment communities. A stranger can say what you do and who it is for in about five seconds. That is rarer than it sounds.

How a customer makes a request

“Discuss a property” opens a form that asks who is asking first: a property manager, a contractor, an apartment community or an existing client. The questions then change to fit. A contractor is asked for the property, what it needs, the timing and the bid date. A client under contract is asked what needs attention and how soon. At the end the form shows the request as your office would receive it, already sorted. We could not send one, so we cannot say what reaches your inbox or how fast it is answered.

What happens next

After a request the site shows a demonstration note, and nothing else. A real visitor would not know whether to expect a call, an email or a visit, or when. One sentence under the button would settle it.

On a phone

The plan drawing holds together and the form works. The office number in the top bar and the request summary both read clearly. The four “who is asking” boxes stack, which is right.

What we could not tell from the outside

We could not tell who answers the form or how quickly, whether the three projects named (Harbor Row, Alder Park, Marlowe Square) are current, or whether the office number on the page rings a desk or a mobile.

Where we would start

The one sentence after the form, saying what happens next and when. It is the smallest change on the list and the one a visitor who has just handed over details most wants to read.

That is everything we could see from the outside. If nothing here is worth fixing, it cost you nothing to find out.

If you want the full check-up, which looks at your customers, competitors and numbers as well as the site, reply and say so.

Jackson Logic